The factory of good energy
The Peláez brothers, Emilio, Jesús, Rubén, and Gabriel Peláez Vallejo, create the Willard Agency, which imports and distributes the first foreign battery in the Colombian market.
The Willard Battery Agency later became Almacenes Peláez Hermanos due to the rapid growth process due to the excellent service provided to all users of Willard batteries.
This development allows the entrance to Colombia of the North American industry ESBIC CORPORATION that operates through Esbic Panama producing the famous Willard, Exide, SureStar and Royal brands.
The long history of Willard batteries is the product of its commitment to quality and safety, which have given it the necessary reputation to be the chosen one in the market.
The holding company, present in many countries, mainly in Latin America, develops state-of-the-art technology that is characterized by innovation and development, keeping it a leader in the sector.
Every day we charge more than 5,000 batteries with good energy in our factory, and our goal is to continue growing day by day to offer the global market constant improvements in our processes, implementation of new technologies, and development of innovation.